The Brief

To create an updated 4-5 minute prospectus school video that feels bright, modern, warm, authentic & uplifting — showcasing the school’s key spaces, class atmospheres, teachers, students, core values and unique offering.

Our Creative Approach to Moreland’s School Prospectus Film

‍In responding to the brief, we aimed to capture the essence of Moreland School’s unique atmosphere, delivering a warm, authentic, and uplifting experience. We carefully curated a narrative that felt both inviting and informative, combining naturalistic interviews with Head Teacher Catherine Lawrence, key teachers, and diverse students to bring the school’s core values to life.

Our approach focused on storytelling, allowing real voices—students and staff alike—to drive the film’s emotive core. These voices were enhanced by vibrant visual techniques, such as bright, wide-angle shots of the school’s key spaces and intimate, handheld close-ups, reflecting the personal growth and daily life at Moreland. This blend of cinematography captured the school's dynamic environment while grounding the narrative in authenticity and inclusivity.

Through thoughtful scripting, we balanced the educational aspects with relatable human moments, ensuring the prospectus video became more than a list of offerings—it evolved into a vibrant tour that parents and students could connect with on an emotional level.

The Result

A fresh, authentic and inspiring prospectus video that communicates not only the specific academic and extra curricular offerings from Moreland, but gives parents and children a true sense of the school’s unique energy, warmth and uplifting atmosphere.

View the longer edits of the film below: